Takeout trends support investing in takeout packaging

Two recent research reports posted on www.chainleader.com support the growing need for QSR and casual chain restaurants to aggressively grow their takeout and delivery business by offer more exciting, more user-friendly large size take out packages.

Survey Fact #1: 70% of QSR sales are consumed AWAY from the restaurant location!

* Carryout comprises 23.3 percent of all fast-food occasions, according to a 21-quarter average; drive-thru garners 40.7 percent; eat-in, 30.1 percent; and delivery, 5.8 percent.

http://www.chainleader.com/article/CA6599093.html?industryid=47558

Survey Fact #2: 33% of consumers place a “catering-type” food order
AT LEAST once a month!

* More than one in three respondents in a recent Technomic study reported that they've ordered meals or platters for meetings, parties, and social occasions, with 79 percent reporting that these purchases were for personal social occasions rather than work-related events. Moreover, these purchases are made with relative frequency, with 33 percent indicating they place these types of orders at least once a month.

"We know that the majority of these consumer orders are currently sourced from retailers, including supermarkets and warehouse clubs," says Melissa Wilson, Technomic Principal. "However, our initial findings show that chain restaurants have a viable opportunity to capture a larger share of this market and improve same-store-sales without cannibalizing their dine-in traffic." Wilson noted that some chains that have already invested resources in developing this business are reporting double-digit sales growth.

http://www.chainleader.com/article/CA6600800.html?industryid=47558

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